The development of design and communication measures always passes through the same phases. Based on this experience, moxi ltd. has de-fined a systematic workflow. Each of the four phases starts divergent: Still independent of practicability, a large number of ideas is specifically gathered. Thereafter, the results are combined and condensed to a feasible solution. Extent and duration of each single phase are scaleable according to the project. The clear, documented procedure creates a development that can be comprehended at any time. In addition, we can revert to already existing project phases for future commissions.