Every firm, every company or institution has an identity that shows in an innumerable variety of instances: Letterheads, telephone calls, names, offices, clothing, entrances, documentation, meetings, texts, ads, lighting, gossip - basically, everything a company consists of contributes to its perceived identity.
As soon as a company starts to communicate (which will necessarily happen), identity starts to play a key role. Identity is the core of any business, the innermost definition, the reference point for anyone who ever gets in touch with the firm: Clients, employees, suppliers, press.
To communicate means to reveal identity. In order to be properly understood, to be well positioned and to stay trustworthy and recognizable, every company has to permanently define and structure its identity.
The more people, products and events contribute to a firm's identity the more urgent is the need to formulate and record it.
By means of workshops, analysis and documentation, moxi ltd. helps to circumscribe and define identities, thus laying a solid base for all future communication means.